Terms of Service

Effective: February 2026

1. Agreement to Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you and Bright Machine Ltd (“we”, “us”, “our”), trading as GroomlyHQ, governing your access to and use of the GroomlyHQ platform and related services (the “Service”).

By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.

If you are using the Service on behalf of an organisation, you represent and warrant that you have the authority to bind that organisation to these Terms, and “you” refers to both you individually and the organisation.

2. Definitions

• “Service” means the GroomlyHQ platform, including the website, booking pages, application, and all related services.
• “Groomer” means any individual or business who creates an account to manage bookings through the Service.
• “Client” means any individual who uses a Groomer’s booking page to request or make an appointment. Clients do not have accounts on the Service.
• “Booking” means an appointment request or confirmed appointment made through the Service.
• “Content” means all text, images, data, and other materials uploaded, created, or displayed through the Service, including business information, service listings, and booking data.
• “Subscription” means your selected plan and associated features.

3. Eligibility

To use the Service as a Groomer, you must:

• Be at least 18 years of age
• Have the legal capacity to enter into a binding contract
• Not be prohibited from using the Service under applicable laws
• If acting on behalf of a business, have the authority to bind that business to these Terms

4. Account Registration

To access the Service, you must create an account. When registering, you agree to:

• Provide accurate, current, and complete information
• Maintain and promptly update your account information
• Keep your password secure and confidential
• Accept responsibility for all activities that occur under your account
• Notify us immediately of any unauthorised use of your account

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe are being used fraudulently.

5. Subscriptions and Pricing

The Service is currently offered under the Solo plan at £12 per month, which includes all features. New accounts receive a 60-day free trial with full access to all features. No credit card is required to start a trial.

We may introduce additional plans (such as a Team plan) in the future. Details of available plans and their features will be published on our website.

Prices are displayed in British Pounds (GBP) and are exclusive of VAT where applicable. We reserve the right to modify pricing with 30 days’ notice. Price changes will not affect the current billing period of existing subscriptions.

6. Billing and Payment

Payment Processing

All payments are processed securely through Stripe. By providing payment information, you authorise us to charge the applicable subscription fees.

Billing Cycle

Subscriptions are billed monthly in advance on a recurring basis. Your subscription will automatically renew unless cancelled before the renewal date.

Cancellation

You may cancel your subscription at any time from your account settings. Upon cancellation, you will retain access to all features until the end of your current billing period. No further charges will be made.

Failed Payments

If a payment fails, we will attempt to collect payment using the billing information on file. If payment cannot be collected after reasonable attempts, we may suspend your account until payment is received.

7. Your Booking Page

Custom Subdomain

Each Groomer account receives a custom subdomain (e.g., yourname.groomlyhq.com) for their public booking page. You may choose your subdomain during registration, subject to availability.

Branding

Booking pages include “Powered by GroomlyHQ” branding. This branding must not be removed, hidden, or obscured.

Acceptable Content

You are responsible for the content displayed on your booking page, including your business name, service descriptions, and pricing. All content must be accurate, lawful, and not misleading.

We reserve the right to remove or disable booking pages that contain content that violates these Terms or applicable laws.

8. Client Data and Bookings

Your Responsibilities

When Clients book through your page, we collect their personal information (name, email, phone number, pet details) on your behalf. You are the data controller for this Client data and are responsible for:

• Having a lawful basis for collecting and processing Client data
• Informing Clients about how their data will be used
• Responding to Client data access, correction, or deletion requests
• Complying with applicable data protection laws, including the UK GDPR

Our Role

We act as a data processor for Client booking data, processing it on your behalf to provide the Service. We will only use Client data as necessary to operate the Service and as described in our Privacy Policy.

Reminders and Notifications

The Service may send email and SMS reminders to Clients on your behalf regarding their bookings. You are responsible for ensuring you have the appropriate consent or lawful basis to send these communications.

9. Acceptable Use

You agree not to use the Service to:

• Violate any applicable laws or regulations
• Infringe the intellectual property rights of others
• Distribute malware, viruses, or other harmful code
• Send spam, unsolicited communications, or phishing attempts
• Publish content that is defamatory, obscene, or promotes illegal activities
• Impersonate any person or entity or misrepresent your affiliation
• Attempt to gain unauthorised access to the Service or other users’ accounts
• Interfere with or disrupt the Service or servers
• Reverse engineer, decompile, or attempt to extract the source code of the Service
• Use the Service to compete with GroomlyHQ or to develop a similar product
• Resell, sublicence, or redistribute access to the Service without our written permission

We reserve the right to investigate violations and may suspend or terminate accounts that breach these provisions.

10. Intellectual Property

The Service, including its design, features, code, graphics, and trademarks, is owned by Bright Machine Ltd and is protected by copyright, trademark, and other intellectual property laws.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for its intended purpose. This licence does not include the right to:

• Modify or create derivative works based on the Service
• Reverse engineer, decompile, or disassemble the Service
• Remove any copyright, trademark, or proprietary notices
• Use our trademarks without prior written permission

11. Service Availability

We strive to provide reliable access to the Service but do not guarantee uninterrupted or error-free operation. The Service is provided “as is” and “as available”.

We may temporarily suspend the Service for maintenance, updates, or other operational reasons. We will endeavour to provide advance notice of planned maintenance where practical.

We are not liable for any loss or damage arising from service interruptions, whether planned or unplanned. This includes any missed bookings or lost revenue resulting from downtime.

12. Limitation of Liability

To the maximum extent permitted by applicable law:

• We exclude all warranties, conditions, and representations, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement
• We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities
• Our total liability for any claims arising from or relating to the Service shall not exceed the greater of (a) the total fees paid by you in the 12 months preceding the claim, or (b) £100

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Bright Machine Ltd, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from or relating to: (a) your use of the Service; (b) your Content; (c) your handling of Client data; (d) your violation of these Terms; or (e) your violation of any rights of a third party.

14. Termination

Termination by You

You may cancel your subscription or delete your account at any time through your account settings. Upon cancellation of a paid subscription, you will retain access until the end of your current billing period.

Termination by Us

We may suspend or terminate your access to the Service immediately if you breach these Terms, engage in fraudulent activity, or if we are required to do so by law. We may also terminate accounts that have been inactive for an extended period.

Effect of Termination

Upon termination, your booking page will be taken offline. You will have 30 days to export your data (including Client booking records) before it is permanently deleted. After this period, we have no obligation to retain your data. Provisions of these Terms that by their nature should survive termination will remain in effect.

15. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Dispute Resolution

If you have a dispute with us, we encourage you to contact us first at [email protected] to attempt to resolve the matter informally.

If we cannot resolve the dispute informally within 30 days, either party may pursue formal legal proceedings in accordance with the governing law and jurisdiction provisions above.

17. Changes to Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or by posting a prominent notice on the Service at least 30 days before the changes take effect.

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the changes, you must stop using the Service before the new Terms take effect.

18. General Provisions

Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service and supersede all prior agreements and understandings.

Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

19. Contact Information

If you have any questions about these Terms, please contact us: